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Current (1990) Toyota Logo
1.3   Origin of the Current (1990) Toyota Logo

Current (1990) Toyota Logo

In 1990, Toyota debuted the three overlapping Ellipses logo on American vehicles. The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead.

Information courtesy of and © Toyota; used with permission

Frame last updated: January 17, 2009
Frame layout version: July 2008